ABOUT

How Bizarre was created in 2017 by a Scottish lass with Persian roots and a big love for bold colour, rich pattern, and homes that feel lived in and full of personality.

Growing up in an old tenement flat, our wooden floors were always layered with Persian rugs, all shapes, sizes, and colours. I remember spending hours as a kid lying on them, getting lost in the patterns and trying to spot all the hidden animals woven into the designs.

The rug below was my first - gifted to me by my family. You can still spot the black splodge of hair dye from my rebellious teenage years. It left home with me and has been my own kind of magic carpet ever since  - following me through different places, different chapters, and always making a space feel like home. It’s held up through it all, and still catches my eye every single day.

Every vintage, hand-knotted rug has a story to tell. The imperfections, the quirks, the wear -  that’s where the magic is. They’re not just decorative pieces, they’re functional art for your floors, shaped by time, culture, and the lives they’ve lived before.

How Bizarre sits right where tradition meets punk, rooted in heritage and craftsmanship, but drawn to the unexpected, the slightly strange, with pieces that don’t play by the rules.

It exists to celebrate SWANA culture and the weird and wonderful details woven into everyday life.

Because sometimes, a wee old rug really can bring a lot of joy.